KING 810 explore love as the last real thing on SIMULACRA SIMULATING
KING 810 have unveiled SIMULACRA SIMULATING, a new single accompanied by an eerie cinematic video. The track is taken from the Flint outfit’s forthcoming album La Grande Mort or Silence of God, due for release on 27 November.
Built around a darkly intimate idea of love surviving in an increasingly artificial world, SIMULACRA SIMULATING finds the band continuing the bleak, theatrical edge of recent releases I KNOW YOU HEARD OF ME, LOVE KILLS and HUNGRY GODS.

Frontman David Gunn frames the song through the writing of French theorist Jean Baudrillard and his idea of hyperreality.
“French theorist Jean Baudrillard said we live in hyperreality now – nothing but simulations of things that never had an original,” Gunn says. “Simulacra Simulating is about testing that theory against the one thing that refuses to be fake: what it actually feels like to love someone.
“Everything around us might be a copy of a copy. This song is about how love still gets through anyway – how something real can grow out of a world built entirely out of simulations.
“If Baudrillard is right and none of this is real, then love is the glitch. It’s the one thing hyperreality can’t actually simulate.”
Watch the video for SIMULACRA SIMULATING here.
A sister record to La Petite Mort
La Grande Mort or Silence of God is positioned as a companion piece to KING 810’s 2016 album La Petite Mort or A Conversation With God. Recorded with longtime collaborator Josh Schroeder, the new record revisits its predecessor’s themes of violence, intimacy and spiritual desolation from a decade’s distance.
Gunn says: “Ten years ago, we explored ‘the little death’ – a phrase the French use to describe orgasm – in a sexually charged body of work. This year, we experience the silence of God. The little death was only a rehearsal for the big death.”
The album will arrive on physical formats and streaming services on 27 November. Its full track listing is below.
- I KNOW YOU HEARD OF ME
- HUNGRY GODS
- LOVE KILLS
- decalcomania
- FEAST
- XOXO
- SIMULACRA SIMULATING
- the thin place
- BLACK MILK
- DIVINE SPARKS
- enmeshment
Pre-order La Grande Mort or Silence of God here.
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