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Crown The Empire turn toxic love into a nightmare on Violet

“It’s about recognising how dangerous that kind of love can become, but somehow still finding yourself drawn to the very thing that’s destroying you.”

Crown The Empire release Violet with eerie escape game Violent Violet

Crown The Empire have released their new single violet through Rise Records, pairing the track with a music video and an online escape game titled Violent Violet.

The Los Angeles two-piece frame violet around an increasingly claustrophobic relationship, balancing electronic atmosphere with a heavier alternative-rock edge. It follows earlier 2026 single raw, continuing the darker terrain explored by the band’s current material.

Crown The Empire press photo
Crown The Empire press photo

A possessive relationship at the centre of the song

In a statement, Crown The Empire said: “violet illustrates a toxic relationship. When someone completely isolates you, brainwashes you into believing you’re a horrible person and that they’re the only one who really cares about you, you slowly start to lose who you are.

“It’s an obsessive, possessive kind of love rooted in the mentality of ‘if I can’t have you, no one can.’ You’re being controlled by someone who demands absolute devotion and threatens destruction at the thought of losing you. It’s about recognising how dangerous that kind of love can become, but somehow still finding yourself drawn to the very thing that’s destroying you.”

The song’s accompanying visual takes place inside an ominous house, a setting that has also been adapted for the companion game. Players entering Violent Violet must navigate the location and escape before time runs out, extending the single’s unease beyond the video itself.

Play Violent Violet here.

From raw attraction to psychological horror

Where raw dealt with desire, danger and self-destruction, violet pushes further into the damage left behind when attraction turns controlling. The new track finds the band trading immediate impact for a more unnerving emotional pull, with its central relationship portrayed as both destructive and difficult to leave.

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